Breaking Down Ageism Barriers in the Homecare Industry When you mention homecare or support to people, the perception is often that it’s just suited to the elderly – this is not the case. It also raises concerns that too many people pigeonhole the elderly, stereotype their ability to live alone or define the activities they…
Category: Media
Christmas Advertising Ah Christmas, a time for children, grandparents and cute animals. Or so the £5.6billion spent in the UK on advertising and marketing would have us believe. However, whilst children play a diverse range of characters over the course of the year in the world of advertising, it seems that older people undergo a…